Wizards of Waverly Place is a live-action Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel.
The show centers upon Alex Russo, her older brother Justin, and their younger brother Max. The three live with their stern, disciplinary father, Jerry, and their eccentric mother, Theresa. Jerry was a wizard when he was young and lost his powers to his older brother, who proved to be the better wizard in the family. He married Theresa, who is not a wizard. Alex often gets into trouble by using magic unsupervised, and learns lessons and morals that span among friends, family, and school.
Selena Gomez as Alex Russo
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David Henrie as Justin Russo
David DeLuise as Jerry Russo
Maria Canals Barrera as Theresa Russo
Jennifer Stone as Harper Evans
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* Amanda (Amanda Tepe) is the recurring character with the most appearances. She appears in almost every episode, playing a random character who speaks with a boring, monotone drawl. Jobs she has held include department store manager, waitress, frozen yogurt store manager, hotel maitre'd, security guard, and the information desk lady at Volcano Land. Her last job shows that she may know something about magic herself.
* Gertrude "Gigi" Hollingsworth (Skyler Samuels) is Alex's rival. She has tried to embarrass Alex ever since they were in kindergarten when Gigi spilled juice on Alex's mat during naptime and said Alex had an "accident." Another one of Gigi's targets is Alex's best friend, Harper. Gigi invited Harper to her annual tea party with the purpose of crowning her as the biggest loser at the tea. She has appeared in the episodes, Crazy Ten Minute Sale and Alex's Choice.
* Miranda Hampson (Lucy Hale) is Justin's gothic girlfriend. She really likes Justin - according to Alex, she "brightens from tragic to gloomy when they're together" and wants to kiss him. She is very fond of the color black and hates Corporate America. Harper believes that the reason Justin is dating Miranda is that Miranda looks very much like her. She has appeared in the episodes, First Kiss and Pop Me and We Both Go Down. However, in the episode The Supernatural, Justin and Miranda seem to have broken up because Justin tries to impress another girl by joining the school's baseball team.
* Frankie (Paulie Litt) is Justin's rival. He seems to have a crush on Alex, and he is often seen scamming Justin. Although he is just a child, Frankie seems to have the personality of an old time Italian gangster. Frankie has a similar personality to Stanley in That's So Raven and Rico in Hannah Montana. They are all short in height, they seem to have a crush on the female main character, and they are seen scamming the male main character. He has appeared in the episodes, New Employee and Curb Your Dragon.